Nerves of steel: Staging and steel review

Business is booming for the event infrastructure and staging world, with new markets cropping up all over the world and an ever-higher number of shows each year.

However, as designs become more complex, driven by the ambitions and desires of artists and promoters to stand out from the rest, stretched resources and soaring costs are pushing companies to their limits.

As 2020 begins in earnest, IQ talks to major figures in the staging and steel world about the hectic 2019 season, the growing demand for bigger production, the cost of ensuring safety at events and the uncertain future of a post-Brexit Europe.

‘Busy but challenging’ Sebastian Tobie, CEO of Event Europe at global event infrastructure supplier eps, describes 2019 as a “very strong year in Europe.” Major international artists embarked on stadium tours in every country that eps serves, including – but not limited to – the UK, Germany, Italy and countries across Scandinavia.

This year, the supplier has worked on tours for the likes of Rammstein, Muse and Pink, as well as providing infrastructure for all major festival and show promoters in Europe. In the United States, however, business was more pedestrian. “We had the major festivals as usual,” says Tobie, “but from an open-air touring perspective, almost everyone was in Europe.”

Elsewhere, the Middle East is becoming a “stronger and stronger” market for the German company, as countries in the region attempt to secure their place on the international events map. However, navigating uncharted waters can involve unexpected obstacles. Tobie notes that local resources and supply networks are not as strong in Middle Eastern countries as in other markets. “We need to plan much more intensely and prepare to be extremely flexible,” he says, explaining that “surprises” can crop up at any time.

Read the full article on IQ Magazine